Ambarella Joins 'Open Vision' ADAS Club

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PARIS, Dec. 20, 2018 – 

As the tech and automotive industries began walking back their high expectations for autonomous vehicles in 2018, they are eagerly shifting gears to Plan B – a renewed emphasis on advanced driver assistance systems (ADAS).

Of a variety of sensors designed for ADAS features, the race is most competitive and concentrated in computer vision. Vision is the most broadly used advanced sensor.

One crucial question in the ADAS market is who will contend in 2019 as an alternative to Intel/Mobileye – the most dominant player in the computer vision-based ADAS market. Candidates include NXP, Texas Instruments, and Renesas. New to the club is Ambarella, Inc., a Santa Clara, California-based developer of high-resolution video processing and computer vision chips.

Ambarella revealed this week a collaboration with HELLA Aglaia, a tier-two developer focused on computer vision software for the automotive market. HELLA Aglaia is a full subsidiary of HELLA, a German tier one based in Lippstadt.

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