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Arm Treasure Data Announces Audience Suite

Oct. 02, 2018, Oct. 02, 2018 – 

Arm Treasure Data today announced Audience Suite, a set of applications designed to visualize, segment and analyze customer data, to be used alongside the Big Data profile set marketers already have in Treasure Data.

"Marketers now have an increasing number of tools that help them collect, unify, and analyze customer data, but none that also make it easy for them act on the insight that data shows," says Erik Archer Smith, marketing director, ABM at Arm Treasure Data. "With Audience Suite, we've made it easier for marketers to take immediate action on real-time customer segments, and our breadth of integrations means that insights can be activated in the tools that marketers already use, and likely have mission-critical processes built around."

Audience Suite has four key features. First, it enables users to bring up a complete customer profile on a single screen, including visualizations highlighting total numbers in an audience, new customers, and growth trends, as well as an interface that allows users to review full profiles of every customer with an eye on quickly assessing attributes and behaviors.

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