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Samsung developing new GPU
Hired new GPU VP to take in-house GPU across finish line.
Jon Peddie, Graphic Speak
July 23, 2018
The demand for talent and the talent’s demand for interesting challenges will never let up, especially in Silicon Valley. One such example is Dr. Chien-Ping Lu, or CP as he’s known among his friends. CP was the developer of Nvidia’s nForce IGP which was a small but powerful GPU in a northbridge chip designed to work with AMD and Intel processors before they put the GPU inside the CPU. CP helped Nvidia to fight against Intel in the IGP war, which ended with a sweet $3B deal for Nvidia. Afterward, CP moved to MediaTek to lead their new in-house GPU design group. He built up a team of designers and engineers in the US and Taiwan and started preparing MediaTek to wean themselves from Arm and Imagination Technologies.
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