Find Top SoC Solutions
for AI, Automotive, IoT, Security, Audio & Video...

Arm targets RISC-V in aggressive marketing push

Jul. 11, 2018 – SoftBank-owned and Cambridge-based low-power processor intellectual property (IP) specialist Arm appears to be getting rattled by industry interest in rival open-source instruction set architecture (ISA) RISC-V and its growing number of implementations, and has launched a marketing campaign to convince customers to stick with what they know.

Developed in 2010 at the University of California, Berkeley, RISC-V is a reduced instruction set computing (RISC) architecture with a difference: It's entirely open for anyone to implement, modified or otherwise, under permissive licensing. With traditional architectures like Arm and x86 being locked away from view and costing a considerable amount of money to license, RISC-V - along with rival open ISAs like the SPARC-based OpenRISC - represents a bold new option for everything from low-power embedded to high-performance computing projects.

Despite being only eight years old, the project is also enjoying considerable success: Nvidia has confirmed that it is switching to RISC-V from an in-house proprietary RISC architecture in its logic controllers, storage giant Western Digital has pledged to ship a billion RISC-V cores in the next two years, Rambus is using it in a new cryptographic security product, and even Intel has admitted it has potential.

Click here to read more ...


Partner with us

Visit our new Partnership Portal for more information.

Submit your material

Submit hot news, product or article.

List your Products

Suppliers, list and add your products for free.

More about D&R Privacy Policy

© 2018 Design And Reuse

All Rights Reserved.

No portion of this site may be copied, retransmitted,
reposted, duplicated or otherwise used without the
express written permission of Design And Reuse.