Amazon Enters Semiconductor Business With Its Own Branded Chips

Amazon's Annapurna Labs targets customers designing home equipment

By Don Clark and Greg Bensinger, Jan. 06, 2016 – 

A secretive Amazon.com Inc. unit broke its silence Wednesday about plans to market computer chips and related components to other companies.

Annapurna Labs, an Israeli company purchased by Amazon last year that is now based in Silicon Valley, said it is targeting customers designing home equipment like Wi-Fi routers, data storage gear and media-streaming devices.

Some of its technology is already available in commercial products, Annapurna said. It cited manufacturers that include Asustek Computer Inc., Netgear Inc. and Synology Inc.

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