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Samsung pledges to become IoT leader

LAS VEGAS , Jan. 06, 2016 – Samsung Electronics has expressed its vision to become an open platform leader in an era of the Internet of Things (IoT).

"Our long-term goal is to build an open platform where all the devices across the world will be connected," said Yoon Boo-keun, president at the company's appliance and IoT division, Wednesday (KST), a day before the Consumer Electronics Show (CES) kicks off.

At this year's CES, the company will promote its appliances under the theme of "connected world" through devices.

"No standard has yet to be established about the IoT," he said. "But we aim to connect all Samsung devices by 2020, and build the open platform for other devices as well."

He said the IoT will become a reality applied to everything in people's daily lives in a few years.

The remarks come as the IoT is still seen as a vague concept which does not have substantial and specific features.

"The manufacturing industry has been largely influenced by the IoT," he said. "The IoT creates values. Let's say a factory receives data. The IoT analyzes the data and give feedbacks to the factory. The analyzed data helps the factory improve some features such as levels of security. This is how IoT helps improve our lives."

During the press conference, the company unveiled its "Family Hub" refrigerator, which comes with a touch-screen at the front door. The company said the screen allows users to manage foods, and will be the beginning of the IoT refrigerator.

"The Family Hub will serve as an inflection point in the kitchen industry, as we expect the new device to help a refrigerator to behave like a smartphone," he said.

This came a day after Samsung announced its new super ultra-high-definition (SUHD) television equipped with IoT connectivity with other devices.

The company also plans to unveil its new IoT devices, such as Gear S2 or Gear VR, during the four-day tech fair.

Asked about concerns over saturated consumer electronics market, the company chief pledged it will seek to find potential desire for customers.

"We are constantly considering how to upgrade IoT business for our customers," he said. "Still, some segments in our home appliances business have not joined the IoT sector. But it will be done before long."

He said the company is shifting its focus into not just the IoT-converged products but also premium devices which the company believes will a game changer in the electronics industry.

"We are also planning to incorporate our IoT vision into the business-to-business (B2B) sector such as system air-conditioner market, and continue our strong drive to become the world's leading IoT platform provider," he said.

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