MEMS Market: Ups and Upstarts

Novel & HD vs. mature commodity

by R. Colin Johnson - EETimes, Nov. 24, 2015 – 

LAKE WALES, Fla.--Bosch and Texas Instruments are likely to maintain the top two positions in the microelectromechanical system (MEMS) markets in 2015, but Avago is predicted to jump from fifth to third in preliminary tallies, knocking STMicroelectronics and Hewlett Packard down a notch from their 2014 positions, announced market research firm IHS Inc. at this month's MEMS Executive Congress (Napa, Calif.).

By past accounts, the MEMS market should have entered the mature phase by now, where its products become commoditized--like DRAM--making price the primary buyer's incentive and setting off round after round of price cutting, mergers and acquisitions (M&As). The fact that this has not yet happened indicates that something is preventing the market from maturing, according to Jeremie Bouchaud, principal analyst at IHS.

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