Who Will Rule "the Internet of Things"?

by Jana Bakunina - Huufington Post, Sept. 10, 2015 – 

A subject of science fiction just a couple of years ago, "internet of things" or "IoT", referring to connected devices, collecting data and interacting with users and each other, is now entering mainstream consumer vocabulary. Several brands (e.g. Lockitron, Goji and August) compete for customers for their smart door locks, Twine/Supermechanical and Nest (acquired by Google) sell smart sensors to detect damp or smoke, while Belkin's WeMo app connects smartphones with coffeemakers and lamps. As "internet of things" makes itself comfortable in our homes, which of the business giants will claim the lion's share of the market?

Apple, Google and Amazon have been investing in IoT to achieve first-mover advantage. In 2014 Apple announced the launch of HomeKit, marketed as home automation platform. HomeKit works by using Siri (Apple's digital assistant) to control and monitor third-party gadgets. The first shipment of devices, manufactured by Ecobee and Phillips Hue, are set to appear in retail later in 2015. With HomeKit, any connecting appliances must be compatible with Apple's operating system. According to Apple, it is a security measure, but it's also a barrier to entry.

 Back