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Sorry, IP Isn't EDA

by Charlie Janac, President & CEO, Arteris - EETimes, Feb. 17, 2015 – 

I overheard a conversation comparing the semiconductor IP business with the EDA business. At one point, they decided that "IP is EDA" because of the synergies between the two. While there are similarities, I beg to differ.

During a recent business trip, I overheard a conversation comparing the semiconductor intellectual property (IP) business with the electronic design automation (EDA) business. At one point, the people talking decided that "IP is EDA" because of the many synergies between the two. While there are some similarities, they are fundamentally different businesses and technologies. As someone who has spent 10 years in both businesses, I have learned this from first-hand experience.

How I learned

As a co-founder of Cadence Design Systems (on the SDA side) and former president of HLD Systems, I spent more than 11 years in EDA with stints in general management, marketing, finance and sales. In my current role at Arteris, I directed the development of a network-on-chip IP company for nearly 10 years. Both of these experiences have allowed me to see the differences between the two, and I made several adjustments going from one industry to the other.

Back in 2007 I had a conversation with Hossein Yassaie, who is the CEO of Imagination Technology. He asked me to describe the Arteris IP and when I told him, he replied, "This is a great idea, but it will take you 10 years to build this into a business."

At the time, I was convinced we could do it much faster.

In reality: The company started in 2003, shipped its first products in 2006, achieved profitability in 2010 and became the market leader by 2013.

It turns out that it does take 10 years to build an IP company.


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