Why IP integrators, IP Value Added Resellers, IP Business Development Agents are key players in the IP business?
IP providers which can be small innovative companies, may have a hard time for working with several clients on IP acceptance, IP knowledge sharing (especially when innovation is high), IP integration and longer term support.
One solution which came out over years relies on "intermediate" companies acting for several IP Providers and which are at the same time IP Resellers, IP Integrators, Design and Support centers which is summarized by te term Value Added Reseller.
The intermediate companies can become IP Business Development agents by taking over all marketing efforts, market segment exploration and possibly business angels for the IP providers targeting acquisition etc.
When targeting a specific applications field, those agents may identify subsystems (by assembling the basic blocks) and envision a future in terms IC integration triggering the birth of a fabless I.C. vendor as the ultimate success.
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